Power In Numbers
There is power in numbers. Through twitter, Facebook, blogs and word of mouth, myself
as well as the entire Comm 30 class made our social networks count. Our job was to create, inform, and
smother these social networks with all things “Comm 30 Sandy” to raise $5,000
for victims. We did not stop there.
As the final hours of our project come to a close, I am
proud to say we have surpassed $6,000 to donate to the American Red Cross. In analyzing the project’s various
realms, one aspect stood alone.
Our initial goal was $5,000, and how we were able to hit that mark is a
true testament the power social networks hold today.
A $65 dollar grant to hit our goal of $5,0000 was donated by
a patron with no affiliation to Lehigh – he was an old college friend of our
professor, Jeremy Littau. The fact
that through Professor Littau’s Facebook and twitter pages this stranger to
Lehigh was able to learn about our project is remarkable. Professor Littau lured him to the
cause, but we as a class helped him to decide to donate with our additional
blogs and videos.
It is this overlapping of social networks that drove this
campaign. A simple retweet can
double, or even triple your viewership of a particular tweet. By working together as a cohesive unit,
our class made our mark on the Internet one tweet and post at a time. With over $6,000 dollars raised in less
than 30 days, this project attests to the effect of social networking, and even
more importantly, the power in numbers.
#COMM30Sandy is an online class project for the Media
& Society class at Lehigh University, taught by professor Jeremy Littau. You
can donate to our campaign at
this link, and for more infomation you can email Prof. Littau at
jeremy.littau(at)lehigh.edu.